Succeeding Today

Many marketing pros are frustrated by the decreasing effectiveness of traditional marketing campaigns.  The new eBook, Get Content. Get Customers. shows why businesses must make dramatic changes in how they approach current and future customers.  Co-authors, Joe Pulizzi and Newt Barrett, explain why a new form of marketing is needed, […] Read More »

Powerful Lessons from Strengths Finder 2.0.
If only you could improve on your areas of weakness, you would optimize your performance. Right? No. Wrong! And, if you work really hard, you can achieve anything you want. Right? No. Wrong.
Most conventional wisdom about optimizing our performance is dead wrong, according […] Read More »

Love ‘em or Hate ‘em, You Can’t Forget ‘em.
“Where’s the beef?”

“So easy even a caveman could do it.”

What is it about these phrases and accompanying images from Wendy’s and Geico commercials that make them so memorable?

In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath explain brilliantly why such “sticky” […] Read More »

How to Be Brilliant Rather than Boring.
We’ve all sat through presentations that seemed to drag on forever and ended nowhere. What’s worse, we’ve probably even given a few.

As Jerry Weissman, author of Presenting to Win: The Art of Telling Your Story, puts it, “The problem is that no one knows how to tell a story […] Read More »

Timeless.
That’s the best word to describe the wisdom of Peter Drucker (1909-2005), widely considered the father of modern management. Born in Vienna, he chose the United States over Europe in 1937, because he believed that’s where the course of the future would be invented. His insights helped shape companies throughout the 20th century, and still […] Read More »

Dogs are easily motivated to respond to stimuli. Cats aren’t so cooperative. Potential buyers used to behave pretty much like dogs—responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today, buyers prefer to make […] Read More »